LinkedIn Outreach Funnel: Profile, Content, DM That Books Calls
Outreach that books B2B calls: profile as landing page, content warm-up, DM sequences and the numbers that predict results.
Profile is the landing page
Prospects check the profile before replying: headline with outcome ('I help X get Y'), banner with proof numbers, featured section with one case study and one booking link.
Authority first: 500+ relevant connections, recent activity, 10+ recommendations. Outreach from an empty profile converts at near zero — seed proof before sending.
Warm up with content
Two weeks of posting and commenting in your ICP's feeds before the first DM wave. Prospects who saw your name convert 3–5x better than cold ones.
Engage each target's posts 2–3 times across a week, then message referencing their content. Warm beats clever copy every time.
DM math
Sequence: permission opener, value asset, soft close — max 3 touches, 3–4 days apart. Reply rate 10–20% warm, 2–5% cold. Meeting rate 20–30% of replies.
Track cost per meeting, not reply rate. One booked call from 50 warm DMs beats 200 sprayed invites on every metric.
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