Token Launch Traffic Playbook: T-7 Warm-Up to Listing Day
Traffic schedule for token launches: domain warm-up, launch-day spike, post-listing hold. Volumes per phase with real numbers.
T-7 to T-1: warm the domain
1–2k daily visits to warm the domain and analytics baselines. Publish the docs, audit and tokenomics pages first — traffic to an empty landing burns trust permanently.
Seed socials in parallel: followers, post views, Telegram members. Launch-day visitors check everything within minutes.
Launch day: the spike
10–30k visits with instant start timed to the listing announcement. Coordinate with influencer slots and exchange listing posts in the same hour — scattered spikes waste each other.
Keep the site alive: cache, CDN, static fallback. Launch traffic that hits a 500 error is gone forever.
Post-launch: hold the charts
Steady 2–5k daily to hold rankings and chart positions for 2–4 weeks. Shift budget from raw visits to keyword and community-GEO traffic as organic picks up.
Measure wallet connects, not visits. Traffic that does not interact is decoration on launch dashboards.
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