Social & Ads Traffic: Pop, Push and Social Referrers
Social and ad-network traffic: popunder, push, social referrers. What each fits and how to order.
Formats explained
Popunder opens your page behind the active tab — huge cheap volume, low attention. Push comes from subscribed users — higher intent. Social referrer arrives stamped from Facebook/TikTok/YouTube.
Match format to goal: pops for counters, push for offers, social referrer for reports and proofs.
Ordering right
Pops: 10–50k daily, worldwide or broad GEO, instant start. Push: 1–5k daily with GEO + device match. Social: mirror the referrer story (mobile US for a Facebook post).
Cap frequency in your head: same user seeing the page 5x converts worse than 5 fresh users.
Quality control
Watch bounce and session time in GA4 after the first 1000. Bounce above 90% with 0:01 time = bot-heavy batch, switch service, not volume.
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