Mobile Traffic: Android, iOS and App Funnels
Mobile website traffic guide: device targeting, mobile conversion quirks, and volumes for app landings.
Why split by device
Android and iOS audiences behave differently: iOS converts 30–50% better in paid funnels, Android gives cheaper volume. Mixed mobile is fine for counters, targeted OS for money pages.
Always check your landing on a real phone first — 70%+ of bought mobile traffic bounces on broken mobile layouts.
Volumes and speed
App landings: 1000–3000 visits a day with instant start for launch spikes. Evergreen: 300–500 daily drip-feed that mimics organic discovery.
Track installs, not visits: a 20–40% landing-to-store rate is healthy for mobile traffic.
GEO + device combos
Top combos: US-iOS for finance apps, BR/IN-Android for volume, EU-mixed for e-commerce. One combo per order, compare, scale the winner.
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