Dental & Medical Clinics: Reviews and GEO Traffic That Books
Clinics book on reviews plus map visibility: Yandex/Google reviews, before-after content, geo followers and ad-ready trust.
Reviews decide everything
Patients choose clinics on ratings before price: 4.8 with 300 reviews beats 5.0 with 12. Reviews mentioning procedures ('implant', 'braces') rank the listing for those queries.
Collect at discharge, not a week later: QR at reception plus SMS within 2 hours. Peak satisfaction is a 2-hour window.
Before-after content
Smile transformations are the highest-converting clinic content there is. Film every consenting case — 15-second Reels with procedure plus city convert; stock photos do not.
Geo followers from the clinic's city plus story views on slot announcements. 2k local followers beat 100k foreign for bookings.
From follower to chair
Funnel: content to free consultation to treatment plan. Track cost per consultation, not per follower — kill formats above budget, scale what books chairs.
Retarget no-shows with reviews and doctor videos. Trust closes what discounts cannot.
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