App Store & Google Play Reviews: Ratings Velocity That Ranks
Mobile app ratings that convert installs: review prompts timing, keyword-rich texts, reply strategy and rating floor math.
The 4.3 floor rule
Below 4.3 stars paid installs burn money — store visitors bounce before reading features. Above 4.5 featuring odds and conversion both jump.
Pre-load 50–100 honest five-star ratings with text before any install push. Rating armor first, volume second.
Prompt timing wins
Ask after a win moment: level completed, first export, streak day seven. Never on first launch or after a crash — those prompts manufacture 1-stars.
Cap prompts to 2–3 per user per year (both stores enforce limits). One well-timed ask beats five blind ones.
Texts with keywords
Reviews mentioning what the app does ('best habit tracker for gym') rank the listing for those search terms. Encourage specifics, not 'great app'.
Reply publicly to every 1–3 star review with a fix or a workaround. Replies convert updaters: users edit 1-stars into 4-stars when heard.
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