App Retention Installs: Day-1, Day-7 and Day-30 That Stores Reward
Stores rank retention, not just installs. Retention-day packages explained: what day-7 means, realistic rates and featuring math.
What stores actually measure
Install counts open the door; retention decides featuring and chart persistence. An app with 10k installs at 25% day-7 retention outranks 50k installs at 3%.
Incentivized traffic retains 5–15% at day 7 naturally. Retention packages keep the app opened on schedule so the store sees survival, not just downloads.
Realistic retention numbers
Casual games: 25–35% day-1, 10–15% day-7, 4–7% day-30 is healthy. Utilities: lower day-1, flatter curve. Anything promising 50% day-30 on incentivized traffic is fiction.
Buy retention matched to your category baseline — overshooting flags harder than undershooting.
Retention plus ratings
Retention pushes attract confused users who leave 1-stars. Keep the 4.3+ rating floor armored with text reviews before any retention burst.
Track blended retention weekly (paid plus organic). If featuring or chart position halves your CPI, the push paid for itself.
Keep reading
TikTok Views in the First Hour: Velocity That Triggers Reach
Learn how to master the TikTok algorithm by boosting initial view velocity to trigger massive organic reach for your content.
Buy Instagram Followers in 2026: Safe Growth Playbook
Discover the ultimate 2026 playbook for safely buying Instagram followers and boosting organic growth using smart strategies.
Audiomack, SoundCloud & Deezer: Growth Beyond Spotify
Underground music discovery lives off-Spotify: Audiomack trending, SoundCloud reposts, Deezer playlists and Shazam signals.