App Installs: Keyword, Category and Rating Pushes
Mobile app installs: keyword search installs, category ranking, ratings and reviews for App Store and Google Play.
Three install types
Keyword installs (users find you by search term) push store rankings directly. Category pushes lift top-chart positions. Direct installs are cheapest volume for counters.
Mix: 60% keyword, 30% category, 10% direct is the standard launch recipe.
Ratings shield
Install waves attract 1-star reviews from confused users. Pre-load 50–100 five-star ratings with text before any push — rating armor first, volume second.
Keep rating above 4.3: below 4.0 featuring dies and CPI doubles.
Retention reality
Incentivized installs retain 5–15% at day 7. Buy retention-day-7 packages if the store algorithm you target weighs it. Never present incent traffic as organic in investor decks.
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