Mobile App Installs: Rank Boosts, Reviews and Featuring Math
Apps live or die in the charts: install velocity for rank, rating floor for conversion, review keywords for search.
Rank is velocity over time
Stores rank apps on install velocity + retention, not totals. 500 installs/day for a week beats 5000 in one day followed by silence — algorithms reward curves, not spikes.
Time pushes with updates and featuring applications: velocity during review windows multiplies approval odds. Coordinate bursts with release notes.
Rating floor first
Below 4.3 stars, paid installs burn money — store visitors bounce. Seed honest 5-star reviews from real users (in-app prompt after a win moment), reply to every 1–3 star review publicly.
Never buy obvious fake review packs on the main listing — stores remove them in waves and flag the app. Grow rating with product, not packages.
Featuring math
Editors feature apps with momentum: rising velocity + 4.5★ + fresh update + localized screenshots. The week before pitching, run a measured install push so the curve points up.
Track blended CPI (paid + organic) weekly. If featuring or chart position cuts it in half, the push paid for itself — see volume traffic for push inventory.
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